Sparks Brand Alignment
Size
800 Employees
Location
Global
Client
Sparks Marketing Inc.
About
As an award-winning global brand experience agency, we faced an identity crisis and needed to realign our brand to better represent the qualities of Sparks. We strategized, developed, and implemented a cohesive and consistent brand that is rooted in sophisticated creativity. One of our biggest achievements was creating brand-approved templates that we use in our fast-paced, high-volume turnarounds.
We aligned the brand across all capabilities, including case studies, RFPs, website, digital, and print, with accompanying guidelines. This allowed our business development and marketing teams to respond quickly without sacrificing the quality of our design or the integrity of our brand. Overall, our efforts have solidified our brand and provided a strong foundation for future growth.
We made a strategic decision to transition to a black or white mark for our branding. This approach allows us to avoid intruding on the activations of our clients and take a back seat, letting our work speak for itself. By adopting this minimalistic approach to our branding, we are able to highlight the quality of our work and allow it to take center stage. Our focus is on creating impactful experiences for our clients, and by taking a more subtle approach to our own branding, we are able to fully immerse ourselves in each project and deliver exceptional results.
Brand Identity
Brand Guidelines
Our brand guidelines are the holy grail of who Sparks is on a united, global front. They shape everything from our choice of fonts and grids to our approach to photography, social media, voice, and content. These guidelines provide a framework for our team to align with and ensure that every piece of content we produce reflects the values and personality of our brand.
Website Strategy and Design
We built a powerful and flexible headless CMS tailored to our business needs. With a focus on user experience, incorporating intuitive interfaces and templates. We integrated the latest technology, ensuring the CMS is fast, secure, and scalable with features such as multi-language support, search functionality, and API integration. The result is a seamless user experience that converts users into customers.
Brand Reel
An essential asset in our marketing strategy. This fast-paced video showcases our most recent work and is a highly engaging tool for our audiences. We understand the importance of highlighting the quality of our work. It's an effective way to showcase our capabilities and give a glimpse into what we can offer. We put a lot of effort into curating our "Reel" and ensuring that it accurately represents our brand, our targets, our capabilities and the level of excellence we strive for.
Culture Reel
With a budget of $50,000 and the challenge of coordinating across our three offices in Philadelphia, NYC, and LA, this project was a true feat. We took inspiration from Bruno Mars' classic hit 'Uptown Funk' and put our own spin on it to showcase the best of our agency's culture and talent.
Social Media
We developed new guidelines and templates for our marketing channels. Our focus was on simplifying our approach, allowing our work to take center stage and drive engagement with our audience. By implementing these new guidelines and templates, we were able to save valuable time previously spent on formatting and design, enabling us to allocate more resources towards creating high-quality content that resonates with our audience.
Photography & Videography
We complete over 2,000 projects each year across our channels. Our photography and videography guidelines play a crucial role in ensuring accuracy and consistency across all of our activation efforts. Leading projects both onsite and off-site, I have a professional understanding of media and post-production. With my guidance, our team is able to execute seamlessly, resulting in high-quality content that accurately reflects our clients' brand identities.
Presentations
From designing visually stunning slides to producing immersive digital presentations, we work with some of the world's biggest brands to deliver exceptional results. Our teams, based in offices around the globe, tap into our pre-canned capabilities presentations approach. Once we uncover more, we develop custom presentation solutions that meet their unique needs. Focusing on strategy, design, and technology, we bring together the best of these worlds to create presentations that truly connect with audiences and leave a lasting impression.