Real Watch Brand Development
Size
Startup
Location
Global
Client
Real Watch
About
Real Watch, currently in the investment phase of its venture, required a visual identity that could effectively represent its proprietary AI Authentication and Data Services for the luxury timepiece market. The founders, including esteemed individuals from Google and proven industry leaders, sought to transform their idea into a fully-fledged brand within a tight timeline of just 6 hours. In response, our team successfully developed a unique visual identity for Real Watch, positioning it as a premium offering with extensive experience in the luxury watch market.
The centerpiece of the visual identity is the incorporation of the initials "RW," creatively designed to reflect the brand's focus on precision scanning for watch authentication. By removing the hairlines on the "W," we symbolically emphasize the crucial detail of the software, which is to ensure the authenticity of each timepiece. Within the pressing deadline, our team diligently outlined brand guidelines covering essential aspects such as core typefaces, communication style, photography aesthetics, color themes, stationery, packaging, and even a prototype app interface mockup.
As the clock ticked down, our dedicated team raced against time to develop these visuals. The result was a timeless brand architecture that not only captured the essence of Real Watch but also provided a solid foundation to secure the buy-in from potential investors. This comprehensive visual identity successfully conveyed the brand's expertise, reliability, and commitment to accuracy in the luxury watch market.
Despite the tight timeframe, our team delivered a visually striking and cohesive brand identity that showcased Real Watch as a formidable player in the industry. The brand architecture we created instilled confidence in investors and set the stage for Real Watch's continued success in the luxury timepiece market.
Designer • Marketer • Teammate • Leader
Brand Identity
The word mark design of our brand emulates the state-of-the-art scanning process that our watches undergo to ensure their authenticity. The intricate design and typography of the word mark capture the essence of this advanced scanning technology, reflecting our commitment to quality and precision.
Additionally, the placement of the tagline is carefully considered to provide clarity for our service. The tagline succinctly conveys the unique value proposition and core offering of our brand. By strategically positioning it alongside the word mark, we ensure that our audience immediately understands the nature and purpose of our service.
Together, the word mark and tagline form a cohesive visual and verbal representation of our brand. They effectively communicate our commitment to authenticity and precision while providing clarity and conciseness in describing our service. This thoughtful combination reinforces our brand identity and enhances our overall messaging and visual presence.
Brand Guidelines
The Real Watch brand guidelines serve as the wind that propels the sails of the brand. By defining clear and comprehensive guidelines, we ensure consistent brand recognition across all touchpoints and interactions. The guidelines act as a compass, providing direction and coherence to the brand's visual identity, messaging, and overall brand experience. They establish a set of standards and principles that guide our communication efforts, enabling us to consistently represent the Real Watch brand, reinforcing our brand's credibility and reputation in the luxury timepiece market.
Brand Photography
With our carefully outlined brand guidelines, we embarked on sourcing relevant photography that not only enhances the image of the Real Watch brand but also brings it to life in a relatable and authentic manner.
By selecting and curating photography that aligns with our brand values and messaging, we ensure that every visual representation of Real Watch communicates the desired brand image. The photography we sourced captures the essence of luxury timepieces, evoking a sense of craftsmanship, sophistication, and elegance. Whether it's showcasing the intricate details of a watch mechanism, capturing the timeless beauty of a timepiece on a wrist, or highlighting the precision scanning process, each photograph is chosen to enhance the brand's image and resonate with our target audience.
Authentic Packaging
In our commitment to showcasing authenticity, we have developed personalized packaging that is specifically designed to highlight the watch and provide reassurance to the buyer regarding their purchase.
Our packaging is crafted with meticulous attention to detail, reflecting the elegance and sophistication of the Real Watch brand. Each element of the packaging is carefully considered to create a memorable unboxing experience that enhances the perceived value of the timepiece.
The design of the packaging is sleek and refined, aligning with the brand's aesthetic. It features premium materials, such as high-quality boxes, protective inserts, and luxurious finishes, ensuring that the watch is securely nestled within. The packaging also incorporates branding elements, such as the Real Watch logo and visual motifs, further reinforcing the brand identity.
App Development
The conceptual idea behind Real Watch is to bring the experience of owning a luxury timepiece directly into the hands of our users. We achieve this by seamlessly integrating our proprietary AI technology into the user's phone through a downloadable app.
With the Real Watch app, users can access a virtual representation of our exquisite timepieces, allowing them to explore, interact, and legitimize the watches in a digital environment. Through the app, users can view the watches from various angles, zoom in to examine the fine details, and even try them on virtually using augmented reality. The app incorporates a powerful feature that allows users to scan watches and receive real-time alerts regarding their authenticity. This cutting-edge software functionality provides an added layer of confidence and security for customers. By leveraging advanced AI technology, our app enables users to capture images of watches and analyze them instantly. The software employs sophisticated algorithms to scrutinize key details and characteristics of the watch, comparing them against a comprehensive database of authentic models. Through this process, the app swiftly determines whether the watch is genuine or counterfeit.
Through this conceptual idea, Real Watch not only showcases its commitment to innovation but also empowers users to connect with the brand on a deeper level, providing them with a unique and immersive experience that captures the essence of our luxury timepieces.
Authenticity Papers
At Real Watch, we understand the importance of trust and assurance when it comes to purchasing second-hand luxury timepieces. That's why we have implemented a comprehensive Letter of Authenticity service to provide our users with the confidence they need in their purchase.
When a user acquires a pre-owned watch through our platform, our team of experts meticulously inspects and verifies the authenticity of the timepiece. This thorough examination involves assessing key components, including the movement, dial, case, and accompanying documentation. Once the watch has passed our rigorous inspection process and is deemed authentic, we issue a personalized Letter of Authenticity to the buyer.
The Letter of Authenticity serves as an official certification, assuring the user that the purchased watch is genuine and has been thoroughly examined by our qualified professionals. It includes relevant details about the watch, such as its brand, model, serial number, and any additional noteworthy characteristics. The letter acts as a tangible proof of the watch's authenticity, providing peace of mind to the buyer.