Exago BI Brand Refresh
Client
Exago BI
Type
Brand Direction
Offices
Shelton, CT + Kingston, NY
Exago BI, a company renowned for its cutting-edge business intelligence software designed for SaaS applications, underwent a significant transformation under my leadership in brand development. With the aim of repositioning Exago as a reliable provider of embedded BI software, I devised a comprehensive strategy. This involved revamping the brand across all touchpoints, including tone of voice and design, while incorporating data-driven checkpoints to support Exago in achieving its objectives.
In addition, I spearheaded a new direction for the Exago brand, emphasizing the cultivation of enduring partnerships and the delivery of customized Embedded BI solutions. Despite my relatively short tenure, I successfully furnished the team with a comprehensive brand guide and an implementation roadmap. The impact was remarkable, surpassing expectations and earning the trust of partners, while even gaining a competitive edge.
Recently, LogiAnalytics, a leading insight software company, recognized the immense value of Exago BI and acquired the company, further solidifying its position in the market.
About
Designer • Marketer • Teammate • Leader
Brand Identity
We made a strategic decision to transition to a black or white mark for our branding. This approach allows us to avoid intruding on the activations of our clients and take a back seat, letting our work speak for itself. By adopting this minimalistic approach to our branding, we are able to highlight the quality of our work and allow it to take center stage. Our focus is on creating impactful experiences for our clients, and by taking a more subtle approach to our own branding, we are able to fully immerse ourselves in each project and deliver exceptional results.
Brand Guidelines
Establishing brand guidelines is crucial as they shape the unified identity of Exago BI. By defining guidelines for various elements such as fonts, grid structure, photography, social media, tone of voice, and content, we ensure consistency and alignment throughout the company across all verticals. The guidelines serve as a blueprint for presenting a cohesive and compelling brand image to our audience. By bringing together these diverse components, we create a harmonious visual and verbal language that resonates with our target market. They enable us to present a united front, reflecting who Exago BI truly is. By adhering to these guidelines, we create a powerful and consistent brand experience across all touchpoints, fostering trust, recognition, and engagement with our audience.
Website Refresh
Through the process of refining our messaging and strategically reconstructing our website with a strong focus on sales enablement, Exago witnessed a remarkable upsurge in qualified leads. This surge in high-quality leads played a pivotal role in driving an increase in new business acquisition and, subsequently, revenue growth. Our enhanced messaging allowed us to effectively communicate our unique value proposition, capturing the interest and trust of our target audience. Simultaneously, the website reconstruction was thoughtfully designed to optimize the sales journey, providing a seamless experience that guided prospects towards understanding our solutions and taking desired actions. The collective impact of these initiatives resulted in a substantial growth in qualified leads, ultimately leading to successful conversions and a notable boost in new business acquisition, positively impacting our revenue. This achievement validates our strategic decision to prioritize sales enablement and messaging clarity, as it clearly demonstrates the effectiveness of our efforts in driving tangible business outcomes for Exago.
Sales Toolkit
Empowering the sales teams with the essential tools and assets that effectively showcase the true power of Exago has been a key priority for us. By equipping the sales teams with comprehensive resources, such as compelling presentations, product demos, case studies, and sales collateral, we enable them to effectively communicate the unique value and capabilities of Exago to potential customers and partners.
Environmental Ads
We understand the power of print media in capturing attention and leaving a lasting impact. That's why we have meticulously crafted our Print Guidelines and Ads to ensure that every printed material reflects our brand's identity and resonates with our audience.
Our Print Guidelines serve as a blueprint for creating visually stunning and cohesive print materials that effectively communicate our message. From brochures and flyers to magazine ads and billboards, these guidelines provide a framework for maintaining consistency in design, layout, and messaging.