Greg Smith
Helping companies navigate growth, change, and what’s next. Scroll to learn how I approach brand, marketing, and creative leadership.
Led the global Sparks brand. For eleven years, I helped shape the systems, storytelling, and creative direction behind how Sparks showed up to clients, prospects, and employees around the world. We scaled the brand through a period of transformational growth that culminated in ADWEEK Agency of the Year recognition.
“You’re a literal unicorn.”Senior Global Marketing Director
Joined during COVID with one objective. Refresh the brand, sharpen the positioning, and ready the company for its next chapter. A complete brand and marketing refresh — and shortly after, acquisition by Logi Analytics. Then back to Sparks.
“You’re like a Swiss Army Knife of marketing experience.”Product Marketing Director
A decade-long partnership. Communications, fundraising, creative, storytelling, awareness — quietly supporting programs and campaigns that raised more than $100 million.
“It’s rare to find someone who can think strategically, execute creatively, and adapt to anything. Greg does all three.”Senior Director, Philanthropy Communications
The current chapter. Building the marketing and communications function — brand visibility, communications, content, and practical applications of agentic AI. Creating the systems that support what’s next.
“You always do your homework.”New Business Manager