Greg Smith
Helping companies navigate growth, change, and what’s next. Scroll to learn how I approach brand, marketing, and creative leadership.
Led the global Sparks brand. For eleven years, I helped shape the systems, storytelling, and creative direction behind how Sparks showed up to clients, prospects, and employees around the world. We scaled the brand through a period of transformational growth that culminated in ADWEEK Agency of the Year recognition.
“You’re a literal unicorn.”Senior Global Marketing Director
Joined during COVID with one objective. Refresh the brand, sharpen the positioning, and ready the company for its next chapter. A complete brand and marketing refresh — and shortly after, acquisition by Logi Analytics. Then back to Sparks.
“You’re like a Swiss Army Knife of marketing experience.”Product Marketing Director
A decade-long partnership. Communications, fundraising, creative, storytelling, awareness — quietly supporting programs and campaigns that raised more than $100 million.
“It’s rare to find someone who can think strategically, execute creatively, and adapt to anything. Greg does all three.”Senior Director, Philanthropy Communications
The current chapter. Building the marketing and communications function — brand visibility, communications, content, and practical applications of agentic AI. Creating the systems that support what’s next.
“You always do your homework.”New Business Manager
Refreshed NoName Gallery’s website, online store, UX, and SEO to improve discoverability and create a stronger buying experience without rebuilding the platform. The owner reported increased sales following the launch, including a purchase by Questlove and additional exposure driven by a viral social moment.
“My sales have gone up since you’ve flipped everything :)”Jonene, Gallery Owner
Learning how to see
A BFA at The College of Saint Rose — a rigorous, fundamentals-first design program. Never about making things attractive, but about the principles behind communication. Photography, the darkroom, drawing, animation, screen printing, design — each taught me to think before creating: patience, observation, and clarity before execution.
It extended beyond the classroom, too. Guest lectures and exhibitions brought in influential designers and creative leaders — voices like Michael Bierut and Paula Scher — exposing us to the thinking shaping the industry at its highest level. It rooted the work not only in craft, but in the role design plays in culture, business, and communication.
Learning how to lead
Years later, executive studies at The Wharton School widened that foundation into leadership and strategy — how people think, how teams function, how leaders create momentum. Case studies of global CEOs and world leaders sharpened my read on influence and decision-making — and made clear that leadership is rarely formulaic: knowing when to push, when to support, when to listen, and when to lead.
Design taught me how to see. Leadership taught me how to guide. Together they form the foundation of how I approach brand, marketing, creativity, and growth.
